Managing relationships in the modern sales environment is hard work, especially if you don't have the right tools for the job. Take something as simple as choosing the medium you'll use to contact a prospect. A phone call might work, but what if your prospect prefers email, or social media, or video chat, or instant messaging, or... you get the idea. With today's technology, every decision you make during the sales process depends on more variables than ever before.
The good news is that help is available, for salespeople who want to streamline and strengthen relationship management. Hubspot's State of Inbound Sales 2014 report indicates that over 40 percent of sales companies use a customer relationship management (CRM) system to manage customer data, and that number is growing.
In the same survey, the best CRM satisfaction numbers correlate strongly with quality training and integration practices. The most common challenges are integrating the software effectively, and getting your people on board with the process. Let's take a look at 4 practical tips to unlock the value of your CRM.Read More >