Inbound marketing has increasingly become the predominant source of sales leads for most companies. HubSpot's 2014 State of Inbound Marketing found that more than 50% of sales professionals identified inbound lead sources such as email marketing, social media, SEO and blogging have become more important over the past six months. This tracks with research from the buyer side that shows that the average buyer completes 57% of their sales process before ever contacting a sales person. For industries like software and SaaS, inbound leads can make the difference between failure and success.
So if you're like most of us and depend on inbound leads to feed your sales machine, here are 4 pro tips for selling to inbound leads.Read More >