The CRM is the data warehouse where every customer touchpoint should be stored and key insights about your customers and potential customers should be kept. When done properly this data can be analyzed to increase customer happiness and can serve as the fuel for Sales and Marketing teams to accelerate growth.Read More >
Download our free guide to learn the 10 critical factors that every IT leader needs to ensure optimal VoIP quality.
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If you have salespeople directly reporting to you or if you are in a training capacity, the most important part of your job is coaching and developing the skills of your people. This is a proactive investment of your time to improve your team’s performance in the future. Coaching today produces better results tomorrow.
Consistently coaching produces consistently better results and creates those wonderful charts that go up and to the right. So how do you actually coach on calls?
Coaching via Live CallsRead More >
Content marketing is easy right? You write a basic blog post, hit publish, share it on social media and your email list, and then just watch the leads roll in. Unfortunately, that's rarely how it works. This strategy might generate a few leads at first, but eventually your lead generation efforts will flat line. With so much content being created everyday, you need to create a content strategy that stands out above the rest if you really want to ramp up your lead generation efforts.Read More >
Sales reps hate logging data to their CRM because it takes time away from what really matters: selling. The thing is, your CRM is completely useless if your team doesn't consistently log every bit of important data. So while taking the time to update fields in your CRM can seem like a time suck, it's completely necessary. That's where call disposition comes in.Read More >
Aaron Ross' book, Preditctable Revenue, completely changed how startups think about and execute sales. You would be hard pressed to find a successful SaaS salesperson or executive who hasn't read it. It is not a stretch to say that Predictable Revenue singlehandedly changed the perception of cold calling from a a traditional "smile and dial" process into the systemized, multi-channel, and data-driven process it is today.Read More >